Vigyan Bhavan & Kempinski Ambience
10 - 14 February 2014
Delhi, India
blog
Farmers producing small quantities of a particular crop or tree product face the challenge of selling it at fair prices, and one effective way to improve matters is ‘collective action’ for marketing. If done right, much can be gained in terms of increased income and food security when smallholder farmers come together and pool their harvest, selling it in bulk.
Nonetheless, collective action in marketing, particularly for small-scale farmers in Africa, is not as simple as it seems at first glance, as a new article shows. The review, published in the journal Current Opinions on Environmental Sustainability, synthesizes some of the lessons learned over two decades of implementing collective action, and provides some pointers for success.
Collective action has been defined as “Group activities that directly or indirectly enhance the production and marketing of agricultural and food products…” and “Action by members of a group or cooperative who come together to share market knowledge, sell together and develop business opportunities.”
Click here for the full article
Farmers producing small quantities of a particular crop or tree product face the challenge of selling it at fair prices, and one effective way to improve matters is ‘collective action’ for marketing. If done right, much can be gained in terms of increased income and food security when smallholder farmers come together and pool their harvest, selling it in bulk.
Nonetheless, collective action in marketing, particularly for small-scale farmers in Africa, is not as simple as it seems at first glance, as a new article shows. The review, published in the journal Current Opinions on Environmental Sustainability, synthesizes some of the lessons learned over two decades of implementing collective action, and provides some pointers for success.
Collective action has been defined as “Group activities that directly or indirectly enhance the production and marketing of agricultural and food products…” and “Action by members of a group or cooperative who come together to share market knowledge, sell together and develop business opportunities.”
– See more at: http://blog.worldagroforestry.org/index.php/2014/01/09/unity-is-strength-in-marketing-smallholder-agroforestry-produce#sthash.ywmwX3Xc.dpuf
Farmers producing small quantities of a particular crop or tree product face the challenge of selling it at fair prices, and one effective way to improve matters is ‘collective action’ for marketing. If done right, much can be gained in terms of increased income and food security when smallholder farmers come together and pool their harvest, selling it in bulk.
Nonetheless, collective action in marketing, particularly for small-scale farmers in Africa, is not as simple as it seems at first glance, as a new article shows. The review, published in the journal Current Opinions on Environmental Sustainability, synthesizes some of the lessons learned over two decades of implementing collective action, and provides some pointers for success.
Collective action has been defined as “Group activities that directly or indirectly enhance the production and marketing of agricultural and food products…” and “Action by members of a group or cooperative who come together to share market knowledge, sell together and develop business opportunities.”
– See more at: http://blog.worldagroforestry.org/index.php/2014/01/09/unity-is-strength-in-marketing-smallholder-agroforestry-produce#sthash.ywmwX3Xc.dpuf
Farmers producing small quantities of a particular crop or tree product face the challenge of selling it at fair prices, and one effective way to improve matters is ‘collective action’ for marketing. If done right, much can be gained in terms of increased income and food security when smallholder farmers come together and pool their harvest, selling it in bulk.
Nonetheless, collective action in marketing, particularly for small-scale farmers in Africa, is not as simple as it seems at first glance, as a new article shows. The review, published in the journal Current Opinions on Environmental Sustainability, synthesizes some of the lessons learned over two decades of implementing collective action, and provides some pointers for success.
Collective action has been defined as “Group activities that directly or indirectly enhance the production and marketing of agricultural and food products…” and “Action by members of a group or cooperative who come together to share market knowledge, sell together and develop business opportunities.”
– See more at: http://blog.worldagroforestry.org/index.php/2014/01/09/unity-is-strength-in-marketing-smallholder-agroforestry-produce#sthash.ywmwX3Xc.dpuf
One Person has left comments on this post
A training on importance of quality, packing & marketing shall be given. Collective marketing is difficult but co-operative marketing shall be promoted